The story
Haaa, it’s 4:20
It started as a joke between two friends.
Two people working together in Mutare. Every day at around twenty past four one of them would look up, chuckle, and say “Haaa, it’s 4:20 Mafia” — the signal to stop work, refresh, and just breathe for a moment.
That habit turned into a way of thinking about balance: knowing when to grind, and knowing when to pause and celebrate life. The store is that pause, made into a business.
The number has a wider history too. “4:20” started in San Rafael, California in the 1970s, and it is usually attached to cannabis. What carried across for us was not the substance but the spirit — freedom, celebration, and not taking the day so seriously that you never put it down.
So here, 420 is a time on a clock. It is the moment to unwind, raise a glass, and appreciate the day.
“420 is more than a number. It’s a pause, a moment, a toast. We’re building a brand that represents that pause in Zimbabwean style: bold, tasteful, and responsibly celebratory.”
Where we stand
It does not endorse or associate with the sale of cannabis or any illicit substance. Here, 420 is a time of day.
420 Liquor Store is fully licensed under Zimbabwean law and adheres to the guidelines of the Liquor Licensing Board.
We ask customers to drink responsibly, and we will not serve anyone under 18.
18+ only
Vision
To become Zimbabwe’s most culturally expressive and socially conscious liquor store — a brand where every bottle marks a moment to celebrate, reflect, and connect.
Mission
To offer a premium retail experience rooted in Zimbabwean spirit and global lifestyle inspiration, providing carefully selected drinks while promoting responsible consumption, community engagement, and memorable shared moments.
What we hold to
Celebration
Every day has a 4:20. Make it count, and take a break from the hustle.
Authenticity
Curating real, high-quality brands that reflect heritage and taste.
Community
Creating social spaces and experiences that bring people together.
Respect
Honouring local culture, the law, and the wellbeing of our customers.
Responsibility
Advocating for informed and mindful drinking, every time.