Mutare · Since 2025
Time to toast
Every day has a 4:20 in it. The work stops, the glass comes out, and for one hour the day belongs to you.
A quick clarification. It does not endorse or associate with the sale of cannabis or any illicit substance. Here, 420 is a time of day. 420 Liquor Store is fully licensed under Zimbabwean law and adheres to the guidelines of the Liquor Licensing Board.
It started as a joke between two friends.
Two people working together in Mutare. Every day at around twenty past four one of them would look up, chuckle, and say “Haaa, it’s 4:20 Mafia” — the signal to stop work, refresh, and just breathe for a moment.
That habit turned into a way of thinking about balance: knowing when to grind, and knowing when to pause and celebrate life. The store is that pause, made into a business.
What happens here
Every day, 16:20
The 4:20 happy hour
The ritual the whole place is named after. Work stops, the price drops, and the room fills up for an hour.
Monthly
Tasting nights
Sit down with premium spirits and somebody who can tell you what you are drinking and why it tastes like that.
Seasonal
Cultural evenings
Zimbabwean music, food and people, with the drinks as the excuse rather than the point.
Ongoing
The loyalty club
Rewards on what you already buy, birthday perks, and first sight of the deals.